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Our brand

Skanska has a strong brand position and is recognized as an Industry leader in most of our home markets. Our aim is to be known and recognized for our strong values and dedication to creating shareholder value, while building for a better society.

 

Skanska's success in becoming a leader in our home markets and the customer's first choice is to a great extent depending on the perception of Skanska as a brand. Our aim is to be known and recognized for our strong values and dedication to creating shareholder value in a responsible way, while building for a better society.

Today, Skanska has a strong brand position and is recognized as an Industry leader in most of our home markets. Our brand is also strongly associated with our focus areas within Sustainability – Safety, Ethics, Green, Community Investment and Diversity and Inclusion.

Skanska has a single brand strategy and regardless of business unit or geographic market, we communicate the Skanska brand.

Skanska conducts a brand survey bi-annually, which monitors our position and how we are perceived in relation to our main competitors in our home markets. The survey includes employees as well as external target audiences.

Last updated: 7/5/2017

Our purpose and values

Our Purpose is to build for a better society. Our values support our Purpose and guide us in our actions.

Our purpose and values

Our strategy

Our Business Plan aims to increase shareholder value and make an even greater contribution to developing communities in the home markets.

Strategy