Swedes chose their favorite building Stockholm City Hall is most beautiful in Sweden
| PRESS RELEASE, MARCH 4, 1999 23/99 Swedes chose their favorite building Stockholm City Hall is most beautiful in Sweden It is not only tourists and Nobel laureates who admire Stockholm City Hall. In an opinion poll sponsored by Skanska, the Swedish people chose Stockholm City Hall as the most beautiful building in Sweden. "For those of us who are literally building the new Sweden, it is important to know the kind of architecture that appeals to Swedes," says Per-Ingemar Persson, manager of Skanska Sweden. "This will help us when we are building new areas, because we want those living or working there to find them attractive." The opinion poll company Gallup carried out the telephone survey on behalf of Skanska by questioning a statistically representative group of Swedes. More than 1,000 Swedes were asked about which building they consider to be Sweden's most beautiful. In addition to the City Hall and Stockholm Castle, many churches received a high number of votes. One structure that did surprise many by taking a top ten position was the High Coast Bridge. It shown in the survey, people living in large cities and those in the country think differently and that there is also a difference in what men and women consider beautiful. More men, for example, chose Globen in Stockholm, while women tend to focus on the historical or cultural buildings such as The Royal Castle or the City Hall in Stockholm. "For us as a construction company it is important to find out the cause of these differences and how they may be overcome," says Per-Ingemar Persson. "This is the only way we can build apartments, offices, bridges and other structures that blend with and are appreciated by society as a whole." At the same time as the Swedish survey was carried out, Skanska had the same question put to a sample of the American public. The Empire State Building took first place, closely followed by people's own homes and the White House.
Malmö, March 4, 1999 SKANSKA SWEDEN AB
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