The knowledge & foresight to shape the way we live

12/7/2021 9:56 AM CET

Skanska Group has just launched a new Group Business Strategy. This will set the long-term focus for the Group going forward, helping it navigate and continue to create sustained value in an ever-changing context. To elevate the commercial ambition, set out in the Strategy, the Group has also launched a refreshed brand position and identity.

Skanska has been shaping societies through its work for over 135 years. Building on this heritage, the Group has now set a long-term strategic focus and commercial ambition going forward to pave the way for continued value creation. The backbone of the Strategy are the company strengths and differentiators; teams, leading knowledge and foresight and performance. With this unique formula as the foundation to build on, the Group has also identified several business enablers. These are areas that will unlock business opportunities and success for the future. A customer-driven mindset, a culture of continuous improvement, innovative solutions, and sustainable impact.

To reinforce our strategy and position as an industry leader in our selected markets, the Skanska brand position and identity has been refreshed.  Our position is built on extensive global research to better understand our customers’ true needs, empowered by a brand identity that was crafted with the quality, care, and attention to detail that we put into every Skanska project. 

Our refreshed position, the knowledge and foresight to shape the way we live is the lens through which we design the brand experience across the Group and is consistent with the strategic ambition set forth in the Skanska Group strategy.